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Cafe Coffee Day in ‘wi-fi' tie-up with Microsense
Cafe Coffee Day, the country's leading chain of cafes, has tied up with Microsense, provider of wireless computing solutions, to wi-fi enable its coffee outlets across the country.
BANGALORE, DHNS:
Cafe Coffee Day, the country's leading chain of cafes, has tied up with Microsense, provider of wireless computing solutions, to wi-fi enable its coffee outlets across the country.
Partnering with Microsense, Cafe Coffee Day has already wi-fi enabled 50 of its outlets across Bangalore, Mumbai, New Delhi and Chennai. The number would increase to 100 by March, |
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Cafe Coffee Day Chief Executive Officer Naresh Malhotra told newsmen here on Monday. In a phased manner, all the Cafe Coffee Day outlets, spread over 50 cities, will be wi-fi enabled, he added.
Pointing out that the cafes had been attracting huge number of business customers, he said the partnership would enable laptop and PDA owners to hook to the internet while sipping coffee at its outlets.
Microsense Director N V Krishna said the wi-fi service would feature plug and play functionality VPN support and always on connectivity. It would be provided through post-paid and pre-paid access accounts supported by a central authentication and billing platform developed and operated by microsense, he added.
Mr Krishna said the wi-fi customers can access internet any Cafe Coffee Day outlets across the country as well as its other hot-spots. |
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Cafes beyond India
Cafe Coffee Day has planned to open 15 outlets in United Arab Emirates (UAE) and is also actively looking at Austria and China to make a foray, Mr Malhotra said. “We opened an outlet in Dubai last week. We are planning to open 15 in UAE”, he added.
Asked about the proposed investment for overseas expansion, Mr Malhotra said setting up of an outlet entails an investment of anywhere between Rs 20 lakh and Rs 25 lakh. “We hope to open 50 to 60 outlets overseas in the next one year.” In India, he said, “The number will be definitely increased to 250 outlets.”
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